This article presents the case that a genre’s continuing success after migrating to a new medium may be due in part to whether it maintains its place, or finds a new place, in a viable genre system. To explore the role of genre systems, this study examined the well-established genre of the résumé in its new position on self-published Web sites. One hundred authors of self-published Web résumés were surveyed about the purposes of their résumé, its efficacy, and its surrounding communication networks. Results revealed that many respondents were using their résumé for the previously overlooked résumé purpose of seeking clients for their own self-employment. These self-employed respondents rated their résumé as significantly more useful than did those who had not used their résumé for this purpose. The self-employed were more likely to publicize their sites through such business-related genres as business cards and advertising material, and in turn their sites drew in communication from beyond the circle of immediate acquaintances to include significantly more socially distant populations. These alternative publicity measures and communication networks surrounding the Web résumé suggest that, apart from the résumé’s traditional genre system, the self-employed were able to situate their Web résumé within viable alternative genre systems.